Manchester City's new badge is here
- The new badge made its debut at the Town Hall in Manchester’s city centre
- The Etihad Campus rebrand now fully completed
- Over 5000 signs featuring the new badge have been created
Manchester City has kicked off an exciting new era with the official launch of their all-new club badge, which was projected across Manchester Town Hall on Thursday night.
The new badge, lauded a modern original, marks a return to its historical round shape and features a series of iconic Manchester symbols - the ship, the three rivers and the red rose of Lancashire. For the first time the Club has included the year of its foundation - 1894 - as a nod to its rich history within the Manchester community.
The badge was first unveiled to fans on Boxing Day 2015, following a 30-day consultation period with Cityzens supporters, which revealed resounding support for the badge to evolve. Supporters also had a say on the shape, colours and elements featured on the badge and all of their feedback was used to help shape what the badge today looks like.
Over the last ten days, the Etihad Campus has been undergoing an incredible transformation. More than 100 people have contributed to the process that has seen the Etihad Stadium, Market Street City Store, City Football Academy and the community bridge updated and brought into this new phase in the Club’s history.
More than 5000 items featuring the new badge have been produced for signage across the Etihad Campus and more than 1500 seatbacks were replaced at the Etihad Stadium in preparation for the 2016/17 season, which will see Pep Guardiola take the helm as Manchester City’s new manager.
The new badge can also be found on Manchester City’s all-new website, mancity.com, which went live on Thursday night as the badge lit up the Manchester Town Hall. The new website has been designed to bring local and global fans closer to the action than ever before and this weekend they will all be able to tune for a live broadcast of all the activity taking place across Cityzens Weekend, including Pep’s official introduction to the fans.
Badges across Manchester City’s global offices have been changed, as well as the specially-branded Etihad plane that has been adorned with the new design. The Club has also been working with its official supporter clubs in X, X and X to provide them with new materials to celebrate the badge change with their members.
The Club has thrown its doors open to thousands of fans for Cityzens Weekend, a free, two-day event that brings together fans from around the world to celebrate the launch of the new Club badge, introduce new manager, Pep Guardiola, to the fans and reveal the new kit for the first time.
The new badge represents a special moment for the Club and we wanted to mark it with our fans who have played an integral role in determining the design of the new badge so it is fitting that they be a part of these celebrations. The support of our fans throughout the consultation process and their enthusiasm about the new badge has been second to none. We can’t wait for Cityzens Weekend to begin and we look forward to celebrating this new chapter in our history.
ENDS
Cityzens Weekend - media content
Photos, footage and quotes from across the weekend (including photos from the Town Hall projection) will be available via the online Media Zone
About Manchester City Football Club
Manchester City FC is an English Premier League club whose roots began in East Manchester in 1880 as St Mark’s West Gorton. It officially became Manchester City FC in 1894 and has since then gone onto win the European Cup Winners’ Cup, four League Championship titles, including two Premier League titles, and five FA Cups. Manchester City FC is one of four teams comprising the City Football Group and counts New York City FC, Melbourne City FC and Yokohama F-Marinos among its sister clubs.
Under manager Pep Guardiola, one of the most highly decorated managers in world football, the Club plays its domestic and Champions’ League home fixtures at the Etihad Stadium, a spectacular 55,000 seat arena that City have called home since 2003. Today, the Stadium sits on the wider Etihad Campus, which also encompasses the City Football Academy, a world-leading first team training and youth development facility located in the heart of East Manchester. Featuring a 7,000 capacity Academy Stadium, the City Football Academy is also where Manchester City Women’s Football Club and the Elite Development Squad train on a daily basis and play their competitive home games.