I have been so impressed from the outset with the club’s approach to this entire badge project. There are not many clubs that would seek fans’ views on such a central issue and there are even fewer, if any, that would then commit to respond so faithfully to the feedback received. The Club have listened, presented the information impartially and have responded appropriately. Not only have they reacted to the fact that the majority wanted to return to a round badge, they have also ensured that the three most favoured symbols as fed back by the fans have been included. On a personal level, I love the new design. It just feels right.
This Club knows how important its heritage is to its fans and it has ensured that those fans being consulted were fully aware of the history behind its previous symbols and I was privileged to play a part in that process with my lectures. I am most pleased that what has emerged, is a badge that can be described as a modern original – a badge that is authentic to the club and to the city, but with future facing touches. It respects and echoes badges that have come before it, but is not a pastiche of them. Personally I am also thrilled that for the first time, the club’s birthdate is featured. What a perfect statement about how long this club has been around and how far it has come.
They have given us our badge back. I am delighted.
What I find particularly pleasing is how much the words Manchester and City stand out on this badge. With the inclusion of three evocative regional symbols of the ship, the rivers and the rose, there is no doubting that is a badge that is heavily tied to the city in which it resides and to which it has given so much.
I am really looking forward to wearing it. It’s something new. This is what I love about this club and the journey I have been on since I’ve been here. There have always been new and exciting things and every one of them positive. It’s no different with this badge. I think it’s great.”