City Football Group invests in football related businesses around the world, connected by the common aim to increase participation and engagement with football.


Esports is a rapidly growing industry, with 5 billion FIFA games played worldwide each year. 65% of MLS fans name FIFA as a major driver of their interest in football, and 50% of FIFA players in the US say their interest in the professional game increased having played online.  

In July 2016, City Football Group announced its first investment in esports with the signing of Kieran 'Kez' Brown for Manchester City, becoming only the second Premier League Club to sign an esports player. New York City marked an MLS first with the signing of Chris Holly in April 2017, followed by the addition of Joseph 'Joey' Calabro in November 2017. Melbourne City signed its first player, Marcus 'MCFC Marcus' Gomes in August 2017. The clubs have hosted a number of esports tournaments for fans, and continue to work with their esports players to create and distribute content, whilst supporting the player's participation in national and international tournaments. 


City Football Group and Goals Soccer Centres announced a joint venture in July 2017. Goals are one of the largest and most popular operators of dedicated 5-a-side pitches in the United States, and the partnership will see the creation of recreational soccer facilities in the US and Canada, starting with two existing sites in California.