Manchester City swipe right on Tinder
A PERFECT MATCH! TINDER SWIPES RIGHT ON MANCHESTER CITY AND NETS PARTNERSHIP TO CONNECT FANS AROUND THEIR PASSION POINTS Blimps Soar Over Manchester as Tinder and Manchester City’s Teams and New York City FC Celebrate New Partnership Leading Up To The Derby
MANCHESTER, ENGLAND (April 5, 2018) – Today, Manchester City – English Premier League leaders – and Tinder – the world’s most popular app for meeting new people – announce a new, multi-year partnership to bring Tinder users and passionate football fans from the touchlines to the goal line, worldwide. To celebrate the partnership, Tinder is also switching its colours across social platforms to Manchester City blue, showing their support for the team leading up to the derby this Saturday.
With its first in-depth foray into the sports market, Tinder will work with Manchester City men’s and women’s teams and City Football Group sister club, Major League Soccer’s New York City FC, to create exciting and unique experiences for Tinder users and football fans – from exclusive access to games, to once-in-a-lifetime experiences, events at the stadium and unique ways to engage with fans. With a strong millennial and digital focus, the partnership will engage football fans around the world.
Operating in nearly 200 countries, across more than 40 different languages and with millions of users using its app every single day, Tinder is turning to football, the world’s most loved, watched and played sport, and City’s hundreds of millions of followers, to help connect event more people with their passion.
Today, a giant Tinder and Manchester City-branded blimp flies over the city of Manchester to celebrate the partnership, leading up to the world-famous Manchester derby, which takes place at the Etihad Stadium on Saturday, 5:30 p.m. BST.
This follows wide speculation as photos spread of a first Tinder-branded red blimp on the ground in Manchester, preparing to take off. This blimp unveiled that Tinder was swiping right for Manchester, without alluding to details around the actual partnership.
“Tinder’s global presence and highly engaged user base gives us a unique understanding of what people all over the world are passionate about. And they’ve made it clear that they have a love for sports, particularly football,” said David Wyler, VP Partnerships, Tinder. “Football is a sport where anything can happen at any moment. We wanted to be true to the game and do something unexpected by surprising the fans and our users with news of our partnership in a fun and creative way."
Commenting on the partnership, Tom Glick, Chief Commercial Officer of City Football Group, said:
“Tinder is a huge global platform which, just like football, is bringing millions of people together every day all around the world. Football is all about a community of fans, sharing moments, emotions and passion for the sport they love. Together with Tinder, we have a great opportunity to explore how we can combine Tinder’s significant appeal and reach with our global audience to create even more relationships in a new, fun and creative way. We believe this will be a perfect match for Tinder and for City.”
Launched in 2012, Tinder is the world's leading social app for meeting new people. With its global reach, people in more than 190 countries around the world are swiping right to connect with others. Each day, 26 million matches are made on Tinder with more than 20 billion matches made to date. In December 2014, Tinder had zero paying members and it has rapidly grown to more than 3 million subscribers today, making it a top 5 grossing non-gaming app globally.
About Manchester City Football Club
Manchester City FC is an English Premier League club initially founded in 1880 as St Mark’s West Gorton. It officially became Manchester City FC in 1894 and has since then gone onto win the European Cup Winners’ Cup, four League Championship titles, including two Premier League titles (2012, 2014), and five FA Cups. Manchester City FC is one of eight teams comprising City Football Group.
Under manager Pep Guardiola, one of the most highly decorated managers in world football, the Club plays its domestic and UEFA Champions League home fixtures at the Etihad Stadium, a spectacular 55,000 seat arena that City have called home since 2003. Today, the Stadium sits on the wider Etihad Campus, which also encompasses the City Football Academy, a state-of-the-art performance training and youth development facility located in the heart of East Manchester. Featuring a 7,000 capacity Academy Stadium, the City Football Academy is also where Manchester City Women’s Football Club and the Elite Development Squad train on a daily basis and play their competitive home games.
For more information, please visit www.mancity.com
About Manchester City Women’s Football Club
Formerly known as Manchester City Ladies FC, the club was founded in 1988 by City in the Community. In the 25 years since then, their affiliation with the men’s team has taken various forms, culminating in the statement of a formal partnership with Manchester City in August 2012. The Club was granted entry to the FA Women’s Super League in April 2013 and subsequently re-launched as Manchester City Women’s Football Club in January 2014.
The Club mirrors and benefits from its association with its male equivalent and is structured in all aspects of its operations to take advantage of the resources of the wider organisation – from community programmes, to youth development, scouting, coaching, sports science, digital coverage and first team football operations.
In its inaugural season under Head Coach Nick Cushing, Manchester City Women’s Football Club made history when they clinched their first ever trophy, the FA Women’s Super League (WSL) Continental Tyres Cup. In 2016, Manchester City Women won the FA WSL Continental Tyres Cup for a second time, the FA WSL and played in the UEFA Women’s Champions League having qualified in the previous season.
In June 2016, having received status as a Tier 1 Regional Talent Club from the FA, the Club opened its girls’ academy and today the team, which includes eight England internationals, play their home games in the 7,000 capacity Academy Stadium at City Football Academy, the facility which they share alongside the men’s and academy teams, both girls and boys.
About New York City Football Club
New York City Football Club is an American professional soccer team based in New York City that competes in Major League Soccer (MLS) in the Eastern Conference of the league. It was announced as the League's 20th franchise on 21 May 2013 and is the first and only MLS Club located within the five boroughs of New York City. Majority owned by City Football Group, New York City FC plays its home games at Yankee Stadium, which is also home to minority owner, the New York Yankees.
New York City FC kicked off its inaugural MLS season in March 2015 and has former US National Team captain Claudio Reyna as its Sporting Director and former World Cup winner Patrick Vieira as its coach. In November 2016, construction began on New York City FC’s First Team elite training facility featuring one and a half grass fields, team offices and medical and welfare facilities. The facility was opened for the 2018 MLS season; design of the facility was overseen by New York based architect Rafael Viñoly, who designed the training facilities for New York City FC’s sister Clubs Manchester City FC and Melbourne City FC.