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Beyond Football Clubs

Across our global network, we pioneer and deliver cutting-edge infrastructure, technologies, projects and content to create opportunities for our clubs, players, fans, partners and the communities where we operate. 
 
We develop and partner with the best in performance analytics, fan experiences, content, education, Esports and entertainment to positively shape the future of football.

Stadium photographed from above

THE FUTURE OF FOOTBALL

The Future of Football

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ENTERTAINMENT DESTINATIONS

We continue to look for new ways to deliver to our fans beyond matchday with year-round entertainment destinations and best-in-class experiences that bring communities together, including New York City’s first soccer stadium and the Entertainment Destination at the Etihad Stadium.

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TECHNOLOGY LEADERSHIP

We work with technology partners to drive both on and off-pitch performance. Our partners at Qualtrics help us listen and understand fans needs to improve their experience and our investment in Sapphire Sport venture capital platform helps propel the next generation’s companies of consequences.

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CONTENT CREATION

City’s in-house media team continue to set the standard in world football, powered by industry-leading in-house Media Hub City Studios, which blends creative and production teams with high spec studio facilities. City+ OTT content platform allows fans to access live games and behind-the-scenes content. Man City were also the first football club to feature in Amazon’s All or Nothing.

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GAMING, METAVERSE & ESPORTS 

We continue to explore innovative new fan engagement activities, with a proof of concept partnership to build a virtual Etihad Stadium inside the Metaverse with Sony, the launch of ‘Blue Moon’ experience on Roblox, various digital art drops, collaborations with leading Esports organisations and dedicated Esports teams across our clubs with both EA FC and Fortnite players.

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FOOTBALL EDUCATION 

We work to increase access to the world’s game through City Football Schools and Coaching Education – see examples from Manchester here and here. These bespoke programmes use City’s philosophy and methodology. We also embrace emerging technology across the football education sector, such as Cityplay, a wearable performance tracker for young players.

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RECREATIONAL FOOTBALL 

Sofive Soccer Centres let players of all levels enjoy small-sided games with modern facilities equipped with digital scoreboards and HD cameras for video playback. These facilities provide a built-in football community for beginners to seasoned players alike.

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LEADERSHIP DEVELOPMENT

The City Football Leadership Institute programmes explore the world of football, sports business and leadership, from executive education to programs designed for teens.

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