EA SPORTS
In July 2011, EA SPORTS became an Official Partner of Manchester City, later adding New York City, Melbourne City and Mumbai City. In July 2024, EA SPORTS extended their partnership with Manchester City for a 14th season.
EA SPORTS & CITY FOOTBALL GROUP
EA SPORTS blurs the lines between virtual and real football worlds, bringing fans much closer to their favourite clubs and players, whilst giving fans the most authentic football experience.
A primary focus of the partnership is fan engagement through content creation. The partnership leverages Men’s and Women’s players – as well as former players and influencers – to create engaging content to promote the brand and individual games. This includes the EA SPORTS FC ‘Ratings Reveal’ – a campaign that in recent seasons has delivered some of the best branded content results on Manchester City social channels.
EA SPORTS have also leveraged the partnership to secure individual deals with Manchester City players. In recent years, Phil Foden, Jack Grealish and Chloe Kelly have been ambassadors for EA SPORTS, with the latter two featuring in EA’s global TV commercial.
EA SPORTS blurs the lines between virtual and real football worlds, bringing fans much closer to their favourite clubs and players, whilst giving fans the most authentic football experience.
A primary focus of the partnership is fan engagement through content creation. The partnership leverages Men’s and Women’s players – as well as former players and influencers – to create engaging content to promote the brand and individual games. This includes the EA SPORTS FC ‘Ratings Reveal’ – a campaign that in recent seasons has delivered some of the best branded content results on Manchester City social channels.
EA SPORTS have also leveraged the partnership to secure individual deals with Manchester City players. In recent years Erling Haaland, Phil Foden, Jack Grealish and Chloe Kelly have been ambassadors for EA SPORTS, with Erling Haaland featuring in the first EA SPORTS FC global TV commercial.
Activation Highlights
01
SPOTLIGHT ON WOMEN’S FOOTBALL
The 2023 EA SPORTS edition was historic in that it featured the Women’s Super League and Manchester City’s Joie Stadium for the first time. Manchester City’s stadium was one of two Women’s team-specific stadiums to be included in the game.
02
EA SPORTS FC
Through the partnership, Manchester City’s Erling Haaland was named the first EA SPORTS FC front cover star.
03
IN THE GAME
During the 2019/20 season, this collaborative social-first series was launched to bring together Esports influencers, Club legends and players to discuss results, fixtures and EA SPORTS campaign beats. In 2023/24, ‘In the Game' was brought to Studio One – Manchester City’s state-of-the-art studio at the Manchester CFA.
activation highlights
01
SPOTLIGHT ON WOMEN’S FOOTBALL
The 2023 EA SPORTS edition was historic in that it featured the Women’s Super League and Manchester City’s Joie Stadium for the first time. Manchester City’s stadium was one of two Women’s team-specific stadiums to be included in the game.
02
EA SPORTS FC
Through the partnership, Manchester City’s Erling Haaland was named the first EA SPORTS FC front cover star.
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03
IN THE GAME
During the 2019/20 season, this collaborative social-first series was launched to bring together Esports influencers, Club legends and players to discuss results, fixtures and EA SPORTS campaign beats. In 2023/24, ‘In the Game' was brought to Studio One – Manchester City’s state-of-the-art studio at the Manchester CFA.
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