City Football Group partners with BrandEd, pioneers of innovative branded education, to launch the City Football Leadership Institute.
The City Football Leadership Institute joins BrandEd’s portfolio of education ventures including Sotheby’s Institute of Art, founded over fifty years ago with campuses in New York and London, and The School of The New York Times, operating since 2016 in New York and Washington D.C. In art, media, culture, and now sport, BrandEd partners with renowned companies to transition culturally relevant and intellectually rigorous brands into educational programmes.
BrandEd’s educational expertise will combine with CFG’s industry knowledge to produce a rigorous educational environment with exclusive access to an innovative global sports business. CFG will support the Institute with executives as lecturers, providing real world industry insights, hosting students at CFG facilities, and exploring ways to work with students and alumni, whether through internships, mentoring, or career possibilities. Courses will be led by practitioners, CFG executives and luminaries from the sports world and beyond.
The first programme, named Next Gen, is aimed at teens aged 15-18 and is an immersive two-week introduction to the world of sport, with a focus on insight, inspiration, and self-reflection as a pathway for personal development at this key life stage. The second programme, the Executive Accelerator, is a week-long leadership programme for mid to senior-level professionals to power-up their careers through insight from time spent with CFG senior executives, examination of case studies across a variety of sport businesses, executive coaching, leadership training, and networking. Both programmes will take place in London and the Etihad Campus in Manchester.